​​Fontus.dk approach
​​What?
  • ​​A website for Fontus Denmark to promote and sell products that Fontus has the rights to sell in Scandinavia
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​​What is needed?
  • ​​A visual identity for Fontus - focus on web (logo, colors, fonts, assets)
  • ​​A website informing about Fontus and its products, and easy way to buy them. On a ecommerce platform ala Squarespace
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​​Direction
  • ​​Not linked to Normod or Nordic Design visually or digitally
  • ​​Work well with fashion/beauty products, without tying it to only that 
  • ​​Lives through the brands it represents/sells 
  • ​​More a holding company for great brands
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​​Target audience
  1. ​​Companies who has products for the Scandinavian market and are looking for agents/distributors (Corporate, 40+)
  1. ​​Companies who wants to sell products that Fontus has the right to distribute in Scandinavia (Women, 35-55)
  1. ​​Consumers who want to buy products in the Fontus portfolio (20-40)
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​​Brand platform for Fontus
  • ​​Mission - to manage and deliver quality products and services to the Scandinavian market
  • ​​Values
  • ​​Caring (towards partners, customers and their customers, environmental)
  • ​​Open (to new trends, ways of working, partnerships/networking)
  • ​​Reliable (always deliver as promised, high product quality etc.)
  • ​​Engaging (competitive, positive, etc.)
  • ​​Tone of voice 
  • ​​caring → Supportive
  • ​​open → Dynamic
  • ​​reliable → Solid
  • ​​engaging → Timeless (more than modern) - a bit of stretch ​😁​ 
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​​Brands
  • ​​Mermaid Salon - foreløpig Scandinavia
  • ​​Faby - Scandinavia pluss Finland
  • ​​Color Club - sjekker for nærmere rettigheter ut ifra dagens status med tanke på område/ land
  • ​​Make up Forever?  Kan kun selges via egen fysisk butikk iflg. deres konsept som i Norge. / pop up shop ell brand store.
  • ​​TrinityBeauty proff produkt only / for å lage kunstnegler - Scandinavia - avtale signeres iløpet av januar basert på at den er ok og intr. tester nå produktene.
  • ​​Koreansk sminske / hudpleie / jobber med dette ( vi er sent ute) men bør likevel være representert i et totalkonsept om vi skal henge med. 
  • ​​Missuamerica . i forhandlinger - dekor til negler og evt. div proffprodukter. - tlf konf neste uke
  • ​​Suva Beauty - fikk norge - ble satt på hold - kan evt. sjekkes på nytt??
  • ​​Tonny moly, Dr. jart+ koreansk produkter/ MÅ ha 
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​​To do
  1. ​​Deconstruct this brief into a visual landscape / solution space / references
  1. ​​Create 1-2 directions for identity/logo concept
  1. ​​Choose a platform for web/e-commerce