Flood Action Campaign

Flood action campaign 2021: help us protect people from flooding

In England there are over 5 million homes and businesses at risk of flooding[i]. The average cost of flooding to a home is around £30,000. Flooding also brings a significant risk to life. 
The mental health impacts of flooding can last for two years or more after flooding has happened, and depression, anxiety and PTSD can affect up to a third of people who have been flooded.  
But, crucially, taking steps to prepare for flooding, and knowing what to do in a flood can significantly reduce the damages to a home and possessions (by around 40%[ii]), reduce risk to life, and reduce the likelihood of suffering from mental health impacts in the future. 
Our campaign is focused on helping people know what action to take in a flood, based on our 'Prepare. Act. Survive.' flood guide

How you can help
1. Post content on social media
  • Please use our gifs, video, images and graphics on your own social channels.
  • We've included some example social media posts for you to use below.
2. Support us on social media
  • Follow @EnvAgency on our national Twitter account for messages to share. We will be posting a range of material every day. You can also follow your local Environment Agency regional accounts, which will be posting local messages.
  • Like and share our pages and posts on Facebook: Environment Agency.
  • Follow and like our Instagram posts and stories: @envagency.
3. Publish information on your website and newsletters
  • We've drafted an article to explain the risks of flooding and the actions to take, please use this on your website or newsletter.
  • We have also created a banner ad to be used on partner websites, or you could use our campaign animation or the Prepare. Act. Survive flood plan.
  • Download our campaign images and artwork.
4. Add our campaign banner to your email signature
Download the email signature banner.
5. Put up posters in your local area
Download the poster artwork to print off yourself.
Please note:
  • The landing page for the campaign has recently changed, so if you’ve downloaded assets in the past or shared our messages, please download the latest versions and make sure you’re using the most up-to-date links to our web page.
  • Only use the digital assets as they are provided and please note that you cannot edit, move or delete individual elements of the assets (animation and graphic).
  • This content is for England only.
If you have any questions about the campaign or how to use any of these materials, please contact: rob.ellis@defra.gov.uk

[i] Environment Agency National Flood and Coastal Erosion Risk Management Strategy, July 2020

Social Media Content to be used during Flood Action Week only (22-28 November)

Flood Action Week Video