BTS is the first Korean Artist to attend and give a speech at the UN General Assembly(UNGA).
BTS attended and RM(on behalf of BTS) gave a monumental speech for the Launch of the UNICEF“Generation Unlimited” Partnership at the 73rd UN General Assembly.[Source][Source][Source]
BTS are the first Korean Artists to be the Good Will Ambassadors of a UN’s global program(Generation Unlimited).[Source]
BTS was on the front page of the U.N. website.[Source]
BTS came at #1 in the“Global Sustainable Future Leader” while ARMY Fandom came at #1 in the“Global Sustainable Global Group” in the United Nations’“Global Sustainable Leaders 100” List.[Source][Source][Source][Source]
The chief of the World Health Organization(WHO) called on BTS and others to join the organization's hand-washing campaign"SafeHands" challenge to help curb the Coronavirus.[Source]
BTS and Big Hit were honored the“2020 UNICEF Inspire Award” for their Love Myself campaign.[Source][Source][Source]
Kim Yong, the president of World Bank(2012-2019) is a fan of BTS.[Source]
BTS was selected as the world's most“Global Sustainable Future Leader” for the 2nd time in the UN SDG“2020 Global Sustainable Leaders/Companies/Brands 100” List. BTS is the only leader to be selected 2 years in a row.[Source]
BTS was selected as the world's most“Global Sustainable Future Leader” for the 3rd time in the 2021 UN Sustainable Development Goals’ Global Sustainable Leaders 100 List along with Greta Thunberg & 8 others for the 3rd straight year, solidifying themselves as leaders who will lead a sustainable future.[Source][Source]
The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus thanked BTS for advising the BTS ARMY and the rest of the world to wear a mask, and take care of your health and well-being during the Covid-19 pandemic.[Source]
The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus, offered BTS to speak at WHO World Health Assembly.[Source]
Kang Kyungwha, the Foreign Minister of South Korea, mentioned BTS and stressed on the positive global impact BTS has on young people at the 75th UN General Assembly.[Source]
BTS returned to the United Nations and gave a speech of strength and hope on“Protraction of the COVID-19 Crisis: Mitigating the Impacts and Protecting Future Generations” conducted with the“UN Group of Friends of Solidarity for Global Health Security” and UNICEF at the 75th UN General Assembly(UNGA).[Source][Source]
UNICEF and UNICEF Executive Director thanked BTS ARMY for helping raise donations of their vaccine programmes.[Source][Source]
BTS attended the UN General Assembly(UNGA) the 3rd time as South Korea’s"special presidential envoy for future generations and culture” with President Moon. They gave a speech at the 2nd meeting of the“Sustainable Development Goals Moment of the Decade of Action” at the 76th UN General Assembly.[Source][Source][Source][Source][Source][Source]
President Moon Jae-in said that BTS is the first ever Special Envoy from the private sector to attend the UNGA.[Source][Source][Source]
UN Secretary-General António Guterres said that BTS coming together with UN and global leaders for SDG Moment is a fantastic contribution.[Source][Source][Source]
BTS is the first Group to perform at the UN Headquarters for the UN General Assembly.[Source][Source][Source]
According to the Secretary of Presidential Protocol, it was the first time in history that the whole UN building and space was allocated to an artist(BTS) during the UN General Assembly.[Source]
More than 980,000 viewers were tuned in to United Nations’ official YouTube channel and tens of thousands of others viewed on other YouTube channels and platforms to watch BTS’ speech at the UN General Assembly.[Source]
Deputy Secretary-General of the UN Amina J Mohammed supported and encouraged BTS at the 76th UN General Assembly.[Source]
BTS wore the Swarovski Crystals Pins at the 76th UNGA which are crafted and given to special representatives for SDG since 2019(they don't sell the Swarovski pins). In 2019, Swarovski teamed up with Study Hall and UN to work on SDGs in fashion.[Source][Source]
BTS, along with South Korean President Moon Jae-in, spoke with the UN’s Under-Secretary-General for Global Communications, Melissa Fleming, about their commitment to helping advance progress through the United Nations.[Source][Source]
Secretary-General of the UN António Guterres thanked BTS for joining SDG’s global movement at the UNGA.[Source]
With 6.4M views, BTS’ speech at 76th UNGA not only outstrip the views for UK Prime Minister Boris Johnson's speech and UN Sec. Gen. António Guterres’ speech but they also outstrip the streaming records of other big names who have spoken at UN-linked events e.g. Emma Watson's 2014"HeForShe" speech has 4.6M views while Leonardo DiCaprio's 2014 speech on Climate Change has 3.4M views.[Source]
Deputy spokesman for UN chief lauded BTS' role at the 76th General Assembly saying that BTS helped made the SDG Moment a great success.[Source]
In a radio interview, the Secretary of Presidential Protocol said that it was BTS' idea to do the speech in Korean at the 76th UNGA. He was impressed by how they put the speech together, organising and incorporating the fans' stories fm social media.[Source][Source]
According to Blue House Protocol Secretary, it was the first time in UN’s history that the South Korean President was the representative of the world leaders while a Korean Artist(BTS) was the representative of the world’s youth both as the keynote speakers at a UNGA session.[Source]
According to Blue House Protocol Secretary, many leaders came to attend the SDG session to listen to BTS’ speech, despite the leaders not being part of the session.[Source]
Love Myself Campaign
First Artist from South Korea to launch a global humanitarian campaign, the“Love Myself” Campaign with UNICEF(BTS is the initiator of this campaign).[Source]
In the one year, since UNICEF and BTS spoke together to eradicate violence against children, they have raised over 1.6 billion won(approximately $1.4 million).[Source]
BTS raised $3.6 million in 4 years for UNICEF’s work to end violence.[Source]
According to UNICEF, the total donation‘Love Myself’ is KRW 1.8 Billion in 2018.[Source][Source]
The UNICEF Executive Director Henrietta H. Fore. personally thanked BTS and ARMY for raising over a $1 million to #Endviolence against children and young people around the world.[Source][Source 2][Source 3]
UNICEF chief praised BTS for donating over $1 million with Love Myself for #ENDviolence campaign.[Source][Source 2]
The Love Myself campaign joined hands with UNICEF US and UK.[Source]
3% of the sales from each album in the Love Yourself series is donated to the“Love Myself” Campaign.
According to a UNICEF booth in UK which Armys visited, BTS surpassed $2M for the Love Myself Campaign from their World Tour(“Love Yourself Tour”) alone.[Source][Source]
BTS and UNICEF call on young people to spread kindness on International Day of Friendship with the #BTSLoveMyself Movement.[Source]
BTS and & Big Hit held a lighting event to celebrate 2 years of the LOVE MYSELF campaign with UNICEF. North Seoul Tower is scheduled to light in blue(for UNICEF) & purple(for BTS).[Source][Source]
BTS have donated 2 million USD through their UNICEF #LoveMyself Campaign in 2 years.[Source]
BTS(with Big Hit) renewed its commitment to UNICEF & the Love Myself Campaign in 2021. As part of the renewed global partnership, they donated over $1 million to UNICEF along with proceeds from Love Yourself merch & a portion from Love Yourself album sales.[Source][Source]
Kakao released BTS' Love Myself Giveticon(emoticon that supports BTS' Love Myself campaign). For each purchase, BTS donated all proceeds from the sales, and Kakao will donate an additional 300 KRW, towards the Love Myself Campaign.[Source][Source]
According to UNICEF’s flagship report,“The State of the World’s Children 2021”, the Love Myself campsaign was the first successful global campaign of the Korean Partnership. It is also the first global campaign to start from South Korea.[Source][Source][Source]
BTS will support UNICEF’s“On My Mind” initiative for promotion of young adults & and children's mental health as well as stopping the violence against them.[Source][Source][Source]
United Nations
Love Myself Campaign