The primary typeface is for the logo and primary headlines(H1s) only. It’s a typeface with a strong statement, but rounded edges to maintain the friendliness aspect.
When appearing as the logo, use all caps and 80pt letter-spacing.
When appearing in copy as H1s, use all caps but 0pt letter-spacing.
Logo
Logo - no color swash
Logo - primary color swash
Glyph
Color
Type
Tagline