Reframe a problem discussion to focus on experience
Approach a problem from a different perspective
When to play
At the beginning of an ideation session
As a component of product/project visioning
When stakeholders have difficulty focusing on the experience
Duration
30-45 minutes
Setup
Teams of 3 to 10
Sticky notes or paper
Pencils, pens, or markers
How to play
The object is to come up with the world’s worst user experience.
Assign each team a facilitator or scribe who captures ideas as they're generated, taking special care to note why the resulting experience would be so bad.
Teams spend 10-15 minutes generating their worst ideas. The crazier the better! Ideas can be sketched, described, or even role played.
After generating ideas, each team spends 10 minutes building a presentation to give to the rest of the group. The goal is to sell their world's worst experience as if they actually endorse it. The presentations should last about 3 minutes each.
During presentations, each participant should be taking notes of the things that make each experience so bad.
After all the presentations are complete, discuss as a group what made the various experiences so bad.
As items come up in discussion, capture each one and flip it around to identify the key elements of a great experience. Keep a running list.
At the end, your list should look something like this:
Overview
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