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Evolutionary Structure of the BV Brand
Purpose
Keep consistent good guidelines to content creation to support the BV brand
Useful & actionable for new
c
ontent creators to be able to create on-brand content
General guideline for branding, the degree will be decided by each of the chapter
Meeting Etiquette and Expectations
Everyone has to come to the sync-up
(please
notice us beforehand if you can’t come in our Slack channel)
Update on the actionable every week
Next sync-up they expected to bring up the changes they have made in the page in the past week, result as the previous discussion & observation
Assets
General Copywriting Learning Resources
Topic
How To…
Great Learning Examples
Comments
Brand Voice
Six Senses Brand Voice and Writing Style Guide
The Palm Beaches
Bukit Vista
Brand
Identity
Guidelines
Section
Guest
Partner
Employee
Persona
Host
Consultant
Technical
Behavioral
Nurturer
Trainer
Coach
Mentor
Intended Feeling
Channels
Message
Being a Host Means
We put our guests in a way that we treat them like friends/family
Casual
Intimate
Involved
Why we are Hosts
What’s the price we’re willing to pay to be Hosts?
Being a
Consultant
Means
We’re helpful & provide solutions
We demonstrate our results
We talk an informal approach
Why we are
Consultant
What’s the price we’re willing to pay to be
Consultant
?
Being a
Nurturer
Means
Why we are
Nurturer
What’s the price we’re willing to pay to be
Nurturer
?
Timing
Off- and On-brand Examples
Section
Guest
Partner
Employee
Persona
Principle
Top 3 On Brand
Persona
& Why
Top 3 Off-Brand
Persona
& Why
Principle
Top 3 On Brand
Persona
& Why
Top 3 Off-Brand
Persona
& Why
https://fb.watch/8S6sfR9Kmu/
Principle
Top 3 On Brand
Persona
& Why
Top 3 Off-Brand
Persona
& Why
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Purpose
Meeting Etiquette and Expectations
Assets
General Copywriting Learning Resources
Bukit Vista Brand Identity Guidelines
Section
Guest
Partner
Employee
Persona
Intended Feeling
Channels
Message
Timing
Off- and On-brand Examples
Section
Guest
Partner
Employee
Persona