​​Evolutionary Structure of the BV Brand

​​Purpose

  • ​​Keep consistent good guidelines to content creation to support the BV brand
  • ​​Useful & actionable for new content creators to be able to create on-brand content
  • ​​General guideline for branding, the degree will be decided by each of the chapter

​​Meeting Etiquette and Expectations

  • ​​Everyone has to come to the sync-up (please notice us beforehand if you can’t come in our Slack channel)
  • ​​Update on the actionable every week
  • ​​Next sync-up they expected to bring up the changes they have made in the page in the past week, result as the previous discussion & observation

​​Assets

​​General Copywriting Learning Resources

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​​Topic
​​How To…
​​Great Learning Examples
​​Comments
​​Brand Voice
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​​Bukit Vista Brand Identity Guidelines

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​​Section

​​Guest

​​Partner

​​Employee

​​Persona

  • ​​Host
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  • ​​Consultant 
  • ​​Technical 
  • ​​Behavioral 
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  • ​​Nurturer
  • ​​Trainer 
  • ​​Coach
  • ​​Mentor  

​​Intended Feeling 

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​​Channels 

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​​Message 

​​Being a Host Means
  • ​​We put our guests in a way that we treat them like friends/family
  • ​​Casual 
  • ​​Intimate 
  • ​​Involved 
​​Why we are Hosts
  • ​​
​​What’s the price we’re willing to pay to be Hosts?
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​​Being a Consultant Means
  • ​​We’re helpful & provide solutions 
  • ​​We demonstrate our results 
  • ​​We talk an informal approach 
​​Why we are Consultant
  • ​​
​​What’s the price we’re willing to pay to be Consultant?
​​Being a Nurturer Means
  • ​​
​​Why we are Nurturer
  • ​​
​​What’s the price we’re willing to pay to be Nurturer?

​​Timing 

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​​Off- and On-brand Examples

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​​Section

​​Guest

​​Partner

​​Employee

​​Persona

​​Principle
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​​Top 3 On Brand Persona & Why
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​​Top 3 Off-Brand Persona  & Why 
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​​Principle
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​​Top 3 On Brand Persona & Why
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​​Top 3 Off-Brand Persona  & Why 
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​​https://fb.watch/8S6sfR9Kmu/
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​​Principle
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​​Top 3 On Brand Persona & Why
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​​Top 3 Off-Brand Persona  & Why