As the Sumo Logic design team scaled beyond 6 designers, we had to evolve our communication artifacts. Our personas were critical to communication within and outside the design team. We often rely on storyboards and diagrams to communicate product vision. I turned our personas into emojis and created a symbol library so our product designers can easily make a storyboard without worrying about visual design. This effort also helped the company understand better our customer segments as the emojis appeared in presentations and workflow maps.
Great stories start with people