Detailed Portfolio
As an information professional I am a strong believer in storytelling and ability based design. My favourite quote from  the book Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks : "There is one more reason to use stories in user experience design. It is, simply, because the power of stories allows us to see the world through a new lens", covers my beliefs in the two areas strongly.

Here is a selective collection of my UX projects and case studies.

IBM Research 

June 2017 - August 2017 
Performed needs assessment of poverty and hunger related awareness among those who are unaffected by the problem. Used ethnographic study and storytelling to propose design insights for an education and awareness oriented web campaigns for nonprofits. 


Find Your Ditto

Jan 2017 - April 2017
Tested the former version of the application with 5 chronic condition patients, to gather insights and proposed redesigns before the launch of the next version of the application. The project is part of the UX design clinic at the University of Michigan, serving startup clients in Ann Arbor.


UMSI Startup Trek, Humans to Organization

 Sept 2016 - Oct 2016

Individuals facing food insecurity and homelessness have programs like food stamps for their aid, however subscribing to these programs is often looked down upon, and has a typical social stigma attached to it. The only source of information for them are the Counsellors, and they seldom approach them in the case of aid. How can we remove this asymmetry of information and connect the food insecure population to the network of organizations that provide free meals? 


Cisco - LoRa 123 (QCT1)

Case study, Jan 2017 - April 2017

LoRa being an emerging technology, had very little documentation to guide people implement it in their projects. Most of the active users currently are the researchers who have the knowledge of setting up LoRa. LoRa being one of the rising technologies, all departments in Cisco want access to it, however, the information gap is a challenge to cover. How do we allow a common designer, IOT engineer, Community developer and other users pick up this technology for their respective projects, despite the black box of "documentation and user guide" blocking them? 


Articles and Blogs