Destination City
Destination City is the City of London’s new programme to both provide more entertainment and attractions for workers, and attract visitors

Committee reports

Policy and Resources committee April 20 2023
Culture, Heritage and Libraries committee meeting November 2022. Destination City implementation plan: report and detailed proposals
July 2022 report on Culture Mile.
Policy and Resources Committee November 17 2022 approved the above

Destination City media



Chris Hayward interview in the Financial Times May 19 2022 about Destination City
Hayward said the programme was part of an increased focus on the City’s changing demographic. “Our working population has changed dramatically over the past 20 years. It’s much younger, [and] younger business people want to work and play in the same place.” 
Hayward said he wanted to create a “24/7 city that isn’t just about a business but that’s fun, vibrant and offers a breadth of opportunities and interests,” adding: “Saturdays and Sundays are still very quiet in the Square Mile. I see an opportunity by creating some major events in the City.” 
He said the plans were not intended to “take away from the financial and professional services base of the city” but to supplement these core areas. 
“It’s to build or diversify the economic base, to bring in a new audience which at the moment comes to London, and thinks of the West End, and thinks of shopping in Knightsbridge. But we want them to think about coming here.”

Posts at Connections blog


Committee reports

See at top of the page
Culture, Heritage and Libraries committee meeting November 2022. Destination City implementation plan: report and detailed proposals

Destination City discussion starts here with a report from the programme director Luciana Magliocco (news of appointment here).