​​Designing For Motown 
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​​Discovery 

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​​What is Motown?
​​Motown is a personalized dj/assistant on your mobile device-- aimed to enhance your music quality experience and play your favorite playlist anytime.
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  • ​​Favorite song suggestions 
  • ​​Your own personal DJ
  • ​​Siri / Google Now for new music
  • ​​Soundtracks to your life
  • ​​Favorite song suggestions 
  • ​​Simple/quick navigation to your favorite tracks
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​​Objectives
  • ​​Delight users with music they will enjoy that enhances their current emotions or experiences 
  • ​​Keep users coming back with >50% success rate with recommendations
  • ​​Understand what music users like to listen to, when and where
  • ​​Find a way for this app to provide distribution / revenue for new artist
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​​User Story

​​Im heading towards the park for my usual run after work and I forgot to create a playlist.
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  • ​​I open the app
  • ​​I log in with Sound Cloud 
  • ​​My favorite track is playing to keep me going
  • ​​I'm able to scroll down to preview the next mix
  • ​​Once I hear what I like, I double tap to ‘heart’ the song, the track is in my inbox 
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​​Motown Task Flows

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