DesignDoc - Measures (We Vote)
- To redesign We Vote’s measure card & measure details page
- Mobile-first approach
Problems of Current Site
(identified through past research such as FullStory analysis and usability testing)
- High density of information
- Users are prone to information overload and anxiety
- Lack of motivation for user to learn about the measure and make voting decisions
- not knowing they are supposed to take action instead of just reading
- not knowing how they might be impacted by the measure
- overwhelmed by the measure itself
- not having enough information to make a decision
Direction for New Design
- Make information easier to digest
- Our ability to change wording is limited, but we can use different pattern or layout to make voter’s decision making experience to be more efficient
- Present what really matters to the voters
- Nudge user toward making a decision
using the personas established before
- For Power Voters
- they are more likely to come in having an idea which side they are voting for
- they would want to know the arguments behind endorsements and doing their own researches before making up their minds
- For Social Voters
- they know what issues they care about and what organizations they trust for
- they are more likely to look into who in their network vote for which side
- For Passive Voters
- they just want to know what they should be voting for
- they don’t have enough time and effort to read into each item on their ballot
- their goal is to complete their ballot and feel like they are making the right decision
- What is important for voters to decide which side to vote for?
- The implication of passing the measure
- Who would be affected?
- What’s the scale?
- Fiscal impact
- The organizations endorsing / opposing it
- The organizations financing the campaign
- Are we able to get this data under current infrastructure?
- What their personal political network is saying
- Which piece of information can best communicate what a measure is about?
- Title and summary from official voter guide are usually hard to digest