🌐 Design History and Practice Week 9 Notes

👀 Slides, Protest Imagery and Ownership

👥 Critique Typographic Compositions

  1. Gallery session — walk around the room and observe printed assets
  1. Show and tell in small groups
  1. Guiding Questions:
  1. How did everyone in your group explore subjective descriptors, like urgency and directness and quiet confidence? Were there similar visual themes? What visual cues and layouts referenced this?
  1. How did everyone in your group explore audience (1 version that is meant to be shared with a large group versus one off copies that are meant to be preserved in a private collection)? Were there similar themes here or were they more different? How did each individual come up with the reasoning for this change?
  1. How was musicality and timing explored? In the two versions that each person created, what unified them together and what contrasted them? Who had the widest range in these two explorations?
  1. Did anyone in your group establish a system within the explorations? How did they achieve this?
  1. What were some examples of successful hierarchies in your group? What should we look at as a group and why?
  1. Fill out the below spreadsheet with bullet points and visual references and we’ll review highlights as a group

Group # (List names)
Question 1
Question 2
Question 3
Question 4
Question 5
1 Louise, Emily G, Greta
Urgency and Directness : Capital letters and bold font 

Quiet and Confident : negative space, lower case letters, wider
Audience (shared w a large group) = Emphasizing on what is recognizable (pictures, colors, simple typeface)

Private one  = focused on what makes value 
space converts to the timing and tonality and illustrating the beat of the song 
same color palette 
Musicality helped and guided our group to succeed hierarchy in our compositions
2 Trin, Dani, Ritu
SENSE OF URGENCY AND DIRECTNESS: composition, size of text, typography, boldness, urgency/loud
LARGE GROUP: eye catching, creating a sense of direction, text supporting the visuals, introducing shapes.

PRESERVED: unique, taps into sentimentality
Observing small details from the lyrics and analyzing the song’s themes and then interpreting them visually
Everyone explored systems in their own explorations
  • Integrating imagery with type
  • Establishing a thematic typeface in all the outputs
  • Maintaining and black & white approach
Usage of different weights, sizes, spacing, and spacing
3 Ella, Seung, Emily P.
Sense of urgency: 
Easy to read type, big & bold typeface, high contrast
Quiet/Confident: Small, fine text, large negative space, strong composition to convey confidence, softness in color
Private collection: Feel the song without hearing it, making the design of the time — a snapshot of the time

Black & White - Timeless color
Color of nature - timeless colors 
Spacing, Orientation of type, high concept, visualize the sound wave
System of color & shape, typeface
System of concept & space, black & white, different typefaces for atmosphere
Similar in style - one big bold typeface & small
Vertical & horizontal layout
Hierarchy of font in weights and size, spacing, blur/effect, colors
4 Leia, Brian
URGENCY/DIRECTNESS: Scale, contrast, centered text
QUIET/CONFIDENT: Cropping, all caps

LARGE AUDIENCE: Hierarchy, negative space
PRIVATE COLLECTION: Experimental, breaking the system
MUSICALITY/TIME: Scale, orientation, angled text
CONTRASTS: structure vs free form layouts / condensed + overlapping
LEIA: Through color, typeface, geometric shapes, all caps
BRIAN: Poster 1, Urgency & Directness on red BG

LEIA: Poster 7, Large Audience, text at top

💫 Introduce Final Project

For your final project, you will deepen the research on one designer (OR design group OR design movement) and create the visual language for an exhibition of their work in your hometown. The challenge will be to combine the visual language of the designer with the local culture of your hometown. The emphasis here is to create something that has a visual freshness by re-contextualizing and remixing formal relationships. So use your designer’s work as a jumping-off point or a point of explosion, collision, contradiction, etc. Select an existing gallery or museum in your hometown or invent a speculative one.

 📕 Notes, What is a System?


Definition from Introduction to Systems Thinking” published by Carnegie Mellon University’s School of Design.


  1. A representation of a set comprised of interrelated and interdependent parts that form a unified whole and continually interact with each other.
  1. Usually has a goal and involves actor(s) and intent(s).
  1. A combination of tangible and intangible components.
  1. Has open and closed perspectives. An open system interacts with the outside environment, taking input from and releasing output to the environment while maintaining its boundaries. A closed system does not interact with the outside environment; its interactions occur within the boundaries.
  1.  Can be interpreted through multiple scales — immediate, intermediate, and broad. An example of an immediate system would be the components that form an observer’s identity. An intermediate system is a local system that can be found in a local community or a city. A broad system can be a system that is beyond immediate and intermediate systems, such as a state-wide, national, or world-wide system.