Inspired from Lauren McCarthyâs presentation at The School for Poetic Computationâs Learning to Teach, Teaching to Learn seminar.
Describe, analyze, interpret, evaluate
Describe
Take a look at what youâre looking at. What does it look like, literally? What are you seeing? What stands out to you? What is getting your attention?
Example
Iâm seeing a lot of pop up windows.
Analyze
After describing what you see, take a step back and consider how itâs impacting the design
Example
Iâm seeing a lot of pop up windows which are making the website feel invasive.
Interpret
What do you think the designerâs intentions were with this project? This is a good time to ask questions to get more information.
Example
Is this project intended to be disruptive to prove a point?
Evaluate
With the information you have, consider if the design is successful. Consider if parts of it are clearer than others. Provide ideas on what might help, or other possible outlets for exploration.
Additionally, this is a good opportunity to be a bit more critical. Is this memorable? Yes? No? Why not?
Example
Iâm seeing the train of thought of wanting to create a disruptive experience on the website. It feels interesting, but Iâm wondering why the pop up windows are stylized in an early 90s web aesthetic? Are these design choices necessary to the experience? How can we try something new?
âCraigslist's founder Craig Newmark and CEO Jim Buckmaster aim to provide users with a helpful, noncommercial way to connect with other people in their communities.â
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Cognitive Dissonance Meme, a collaboration between the Office of Culture and Design and Dante Carlos, officially a member of Hardworking Goodlooking since 2018
đ Slides
đ Activity â Design History Analysis
How Do We Critique Design?
âHow to Critique
Describe
Analyze
Interpret
Evaluate