Design 1B: Form and Meaning
Mason Gross School of the Arts
Rutgers January 27 – May 4, 2020, (Mondays 10am–4pm)
Room CSB 218 and 225 (lab)

Always meet in the lab at 10am unless otherwise noted

Nika Simovich Fisher

Class Homepage

Course Description

This class is an introduction to the visual communication design process. Class projects will involve work with both hand methods and digital technologies to develop original design solutions and integrate conceptual thinking with formal experimentation. Students explore problems dealing with visual metaphor, symbols, and the combination of type and image for making meaning.


Learning Outcomes

to generate lots of ideas, and to know how you got there
gain practice in a research-based, iterative process of making graphic design

to put into practice the theoretical ideas associated with imagery
control meaning and visual impact through the use of different image types and means of interpretation

to think like a designer
analyze a problem, develop concepts in response to that problem, and be self-critical about the work you make

to adapt ideas to a particular context
use type and image effectively in different ways for different formats

to become aware of how you work
analyze how your respond to the things you see, what your tendencies are, and what your perspective on graphic design is

to develop your craft skills
train your eye and your hand, in relation to the production of images, typography, composition, construction and presentation

to be in touch with the larger visual world
to heighten your awareness, sensitivity, and visual acuity, to make you more aware of the designed world all around you

to share your ideas verbally
engage in critiques, both as a presenter of visual work and as a thoughtful and challenging (yet gracious) commentator on the work of your peers

to become disciplined
to follow a clear process in each project: research, sketch, synthesize, refine, craft and present


Course Work


Throughout the semester you may be assigned a variety of exercises focused on core design principles. These exercises are rigorous but are designed to allow for free exploration and discovery.