Rutgers January 27 – May 4, 2020,(Mondays 10am–4pm)
Room CSB 218 and 225(lab)
Always meet in the lab at 10am unless otherwise noted
Instructor
Nika Simovich Fisher
nf294@scarletmail.rutgers.edu
Class Homepage
1b.labud.nyc
Course Description
This class is an introduction to the visual communication design process. Class projects will involve work with both hand methods and digital technologies to develop original design solutions and integrate conceptual thinking with formal experimentation. Students explore problems dealing with visual metaphor, symbols, and the combination of type and image for making meaning.
Learning Outcomes
to generate lots of ideas, and to know how you got there
gain practice in a research-based, iterative process of making graphic design
to put into practice the theoretical ideas associated with imagery
control meaning and visual impact through the use of different image types and means of interpretation
to think like a designer
analyze a problem, develop concepts in response to that problem, and be self-critical about the work you make
to adapt ideas to a particular context
use type and image effectively in different ways for different formats
to become aware of how you work
analyze how your respond to the things you see, what your tendencies are, and what your perspective on graphic design is
to develop your craft skills
train your eye and your hand, in relation to the production of images, typography, composition, construction and presentation
to be in touch with the larger visual world
to heighten your awareness, sensitivity, and visual acuity, to make you more aware of the designed world all around you
to share your ideas verbally
engage in critiques, both as a presenter of visual work and as a thoughtful and challenging(yet gracious) commentator on the work of your peers
to become disciplined
to follow a clear process in each project: research, sketch, synthesize, refine, craft and present
Course Work
Exercises
Throughout the semester you may be assigned a variety of exercises focused on core design principles. These exercises are rigorous but are designed to allow for free exploration and discovery.
Course Description
Learning Outcomes
Course Work
Exercises