🌼 Critique – Visual Archive

Welcome to our final critique!

You’ll notice that each person has been assigned a first responder (1R), second responder (2R), and notetaker (N). The first and second responders (1R and 2R) will kick off our discussion as soon as the presenter has finished sharing their work – they’ll serve as our revolving panel of critics. The notetaker will listen carefully and document the highlights of the critique on our document.

👉 Please also submit your project on Canvas.

When critiquing, these are the questions we should consider: 

  1. What perspective did the designer use to develop interest and meaning to this piece?
  1. What parts of the project were most effective?
  1. How does the design support the content?
  1. Would you know what this project is about by looking at it? Why or why not?
  1. How was the publication structured? What informed the visual system?
  1. What parts were weak — what would have helped? 
  1. Any questions left unanswered?
  1. How might the designer continue to evolve this piece?

We’ll have a timer set for ~10 minutes per presentation.


Sarah (1R: Alice, 2R: Dina, N: Kunal)
Alice (1R: Dina, 2R: Kunal, N: Becky)
Dina (1R: Kunal, 2R: Becky, N: Mea)
Kunal (1R: Becky, 2R: Mea, N: Diego)
Becky (1R: Mea, 2R: Diego, N: Dev)
Mea (1R: Diego, 2R: Dev, N: Melody)
Diego (1R: Dev, 2R: Melody, N: Louise)
Dev (1R: Melody, 2R: Louise, N: Yune)
Melody (1R: Louise, 2R: Yune, N: Marlies)
Louise (1R: Yune, 2R: Marlies, N: Sarah)
Yune (1R: Marlies, 2R: Sarah, N: Alice)
Marlies (1R: Sarah, 2R: Alice, N: Dina)


Sarah (1R: Alice, 2R: Dina, N: Kunal)

  • Scrolling through the entire thing, really enjoyed the pictures. Could see the change in time, layouts were effective in showing that. 
  • Extracting the hex codes with darkness at the bottom was visually effective and highlighted the colors.
  • Really liked the middle spread, it really helped divide the work
  • What stuck out was the cover - the collage made everything very cohesive
  • Keeping images seperate from the data (wouldve been chaotic otherwise)
  • Colors in the background was effective, liked that choice
  • Something interesting about the hex code gradients, could be cool to run through the book because the gradients are like the change in colors of the sky. Subtle data point (not explicitly mentioned)
  • Really nice job of creating a system
  • Because digital - the gradients are seen and flipping through the progress can be seen in a beatiful way
  • Inverse gradient very effective, loose visual way of representing the data. Flipping echos the photo that makes it feel separated.
  • Really like the decorative font, almost like the headline. 
  • Monospaced typeface makes it feel more like a data log or archive - juxtaposition of fonts looks really good