Creative Brief - Guidelines
What does the company do, why does it matter?
- Understand what makes the company unique.
- Our goal at SkiWorld is to provide users with real-time data when searching through possible locations for their next getaway
Company name and the importance of its origin?
- Does the name have an important connection to the product.
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- SkiWorld provides real-world data.
Does the product have a slogan?
- Will it offer more clues on the company’s culture?
- Is the upcoming brand identity going to include it?
- What aspect of the company should we not focus on?
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- Those search filters could include distance, open hours, slope difficulties, activities, and even current weather conditions.
What values do they hold as a company?
- Why do they believe in the product, how are they helping users?
- Accurate information, real-time data, and relevant information.
Why do they feel that their company needs to exist?
- What problem are they solving as a company?
- Real time data to outdoor enthusiasts currently not being provided by Yelp.
What are the design goals and why?
- How will you be contributing to the solution?
- We need a logo design that reflects our unique service without being confused for a ski resort.
Why am I going to play a critical role designing for the company?
- What expertise am I offering to the client?
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- Visual Identity Design.
Who is using their current product, how did they discover the product?
- What demographic is using this product, and where would they first encounter it?
- We get new users as people discover us through their local ski resorts, hotels, and coupon websites that all offer the chance to get outdoors in the winter season.
Why do those users love the product?
- From the user’s perspective, why is this a great product?
- Relevant information that matches user’s requirements and skiing preferences.
Why do users come back to use product?
- What is the compelling service why users come back?