Which is exactly why I wanted to help.I sat down with my most trusted copywriting colleague Laura Belgray, and together we created a failproof system that shows you step by step, how to write copy that’s powerful, persuasive and a genuine expression of your unique voice.
Because good copy is the difference between the roar of clamoring fans and buyers… and the deadly sound of crickets.
Good copy — even above beautiful design — is what makes people go,“Ooh, tell me more.” And“Ooh, I need that.” And,“Ooh, here’s my credit card.”
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introduction to product
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Testimonials
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Bonus stacking
EVEN MORE BONUSES… bonus stack continues
make the bonuses sound even better than the product
continued from above…
MESSAGING MASTERCLASS
How To Convince Your Customers Without Writing A Wordwith Joanna Wiebe
Staring at the page waiting for genius to strike is a waste of precious time, whether you’re a copywriter or not. Instead, learn a new approach to writing that first draft: mining for your message. In other words:“ethically” steal your copy from your customers.
Establish the problem…
“justify failure”
introduction to product
Testimonials
Bonus stacking
EVEN MORE BONUSES… bonus stack continues
BUT WAIT THERE’S MORE… keep building the value
CALL TO ACTION ONE…
based on desire built in previous sections