Content strategy
Content strategy goals:

  • Provide a scalable structure and navigational model that prioritizes content resources and supports growth and cross-platform compatibility.
  • Encourage lateral and associative movement and create moments of discovery by connecting formerly siloed channels.
  • Help visitors understand BOMB’s projects and history without a lot of labor.


A taxonomy is a classification scheme. We’ll use the following taxonomies to organize BOMB’s extensive archive and provide users with inroads to browse and discover content.

We’ll start with these:

  • Article
  • Category
  • Tag
  • Issue
  • Page
  • Event


The article is the heart of the BOMB website. Every piece of editorial content is an article. Articles are further classified and organized using the Category, Tag, and Issue taxonomies. (We’ll get into aspects of a BOMB article soon, and other content types are explained below.)

BOMB published nearly all of the quarterly content online, with very few exceptions. For excerpts/teasers from the quarterly


A category is a high-level, broad organizational bucket for classifying and organizing articles. Categories cross origin boundaries — they apply to quarterly issue content and other content. Each category type will have a name and an optional description. 

At launch, we’ll have three category groups with the following categories:

The discipline category provides general topical context for article content — it’s what the article is about. It conveys to the website visitor the breadth of content BOMB covers. Users will be able to browse articles by discipline. Discipline is a closed taxonomy — editors can’t create new disciplines. Articles are required to have a discipline and can have only one.

  • Architecture
  • Art
  • Dance
  • Design
  • Film
  • Literature
  • Music
  • Theater

Format [Type? Medium?]
The formats category describes article format. On the front-end, this category helps to give the website user a sense of what they’re getting into — an essay, a review, a portfolio. Website users will be able to browse articles by format. Each article will have only one format — choose the primary format that makes the most sense for the article. Eds can’t create new formats. Required.

Letter from the Editor