Content backlog
🖐Get in touch with Zhenghui or Chelsea if you’re interested in writing content, organizing a workshop, helping with an event… 

Guidelines

  1. We try and write one post for the blog per week.
  1. We have a weekly content scrum on Friday afternoon at 3:00 PM to review potential items for the backlog and touch base on progress for the next posts.
  1. Posts don’t need to be long; 5 paragraphs on a specific topic is enough.
  1. We write posts that answer business or digital product questions (aka avoid making them too geeky). More about our audience in the marketing playbook.

Next posts

  • Design - Draw a wireframe - 1. Read and understand the requirement(业务到功能到设计); 2. Analyze pain point and competitive products; 3. Persona and user story(doodle - from start to end); 4. Draw the wireframe on paper; 5. Create wireframe in Figma(unify and be efficient use component as soon as possible,); 6. differentiate the happy path and error case(what else? check every step/暴力测试 to make sure include every error case); 
  • Design - Designing for Mini Programs 微信生态 - Landing - 全触点设计(share, 广告,everything users see) - 熟悉生态内流程和限制(interaction, UI 尺寸显示,widget 不能customize) -  
  • CRM Strategy - sCRM background and evolved from tradition CRM
  • CRM Strategy - sCRM objectives, function structure
  • CRM Strategy - OMNI - positioning and feature 
  • Case study - Goat project
  • WeChat for dummies - WeChat OA best practices
  • Tech - documentations & knowledge sharing in Devops @Vincent V
  • Strategy - loyalty and luxury, premium. why we don’t recommend public scoring @Ronan B
  • Tech - property based testing - new testing framework
  • WCFD - High-level overview of WeChat pay: Use cases → tech solutions/services  @John R 
  • Strategy - What is omnichannel (focus on China)? - @Ronan B 
  • Design - The future of design @Ronan B 
  • Technology - Automating WeChat onboarding - @Juha S
  • Technology - Jekyll scalable website @Ronan B
  • Strategy - How we work with our clients? @Ronan B 
  • Event - a guide to shooting speech videos @zhenghui s 
  • WCFD - High-level overview of WeChat pay: Use cases → tech solutions/services  @John R 
  • Building a MP ecosystem - @Sonya G 

Backlog


  • Case study - Byton - January @jeremy 
  • Technology - Creating scalable/omnichannel websites @Ronan B
  • Data - Using Google Analytics for WeChat analytics
  • Technology - Notifications and engagement on WeChat
  • Technology - Sentry for omnichannel error logging & QA
  • Technology - ELK scalability for logging (troubleshooting, tracking/analytics)
  • Data - Tying backend and frontend w/ analytics
  • Data - UnionID/WeChat 
  • Data - Implementation process of analytics plan (business → measurement)