​​Collaborative Notes 30x500 June 2014
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​​You're not required to take your notes here, but if you'd like to work together with the other people attending the bootcamp in real time, this is a great place to do it!
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​​And don't be shy to take notes! ;)
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​​Ghost Story Bookmarklet
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​​Collaborative Note Taking

​​Video 1-01 - What if...?
  • ​​buying a book is an impulse buy - impulse buys can generate $ quickly - products are harder
  • ​​Sell a prescription + relationship
  • ​​Provide tools + workflows
  • ​​Products are about needs, not tasks/features
​​Video 1-02 - Fail-ful Ways of Selling
  • ​​Meet and ask (do you want to buy  my thing?)
  • ​​Products sell themselves. Sure. 
  • ​​My example: Put app on app store and people will buy it? ha nope.
  • ​​Ask people what they would buy (customer interviews / focus groups)
  • ​​People lie about what they want. 
  • ​​People may not consciously know what they want - when presented with a choice, they'll act on their subconscious desire
  • ​​People's actions speak more than what they say (revealed preferences)
​​Video 1-03 - There's a Formula
  • ​​ PDF Formula
  • ​​Pain
  • ​​Dream
  • ​​Fix
  • ​​Launch page first
  • ​​Formula - invert the fear to opportunity - sell the outcome, not the product
  • ​​Doesn't have to be perfect
  • ​​Sentences deliberate and functional - no vapid marketing puke here
  • ​​While writing: make sure your writing matches your message on pitch page
  • ​​Subreddit? searching for keywords? find common themes? 
  • ​​found the right terminology
  • ​​extract out common themes
  • ​​identify and empathize with them
  • ​​I know what they're going through and I have a solution to their problem
  • ​​Don't sell book - sell commitment to achieve an outcome
  • ​​Pitch serves to keep you focussed on the delivery
  • ​​Learn the language of the audience thru extensive exposure
  • ​​Formula: PDF
  • ​​Pain - Identify and connect over a pain point
  • ​​Dream - Show them you understand
  • ​​Fix - Your product can fix it
​​Video 1-04 - The 3 Questions You Need to Answer
  • ​​Grab all advantages possible
  • ​​Possible competitive advantages - new category, revolution, new industry, new skill? - too big for starting out
  • ​​all these do is slow you down