Case study: Value Props
SaaS overview – Landr
- Landing page builder
- Competing in a busy market
- Aimed at business owners who don’t want to pay developers
Extracts of an interview with a potential customer that Landr definitely did 🤥 ahem
Customer: Last project we launched, I spent a bunch of money hiring designers to build me a landing page. It looked great but I spent way too much.
You: Oh. How much did you spend?
Customer: I spent over £10,000 on the landing page. I was pretty convinced I would make that money back on the project.
You: So what happened when it launched?
Customer: It turns out I wrote all the copy in language that my customers don’t use. I ended up having to pay the designer to update all the copy for me.
You: I can see why that would be rough. How long did it take the designer to update the site?
Customer: Probably a week. And then, you know what? I messed it up again! Still didn’t get the language right. Plus, the images I chose didn’t really reflect the kind of thing my audience identifies with either.
You: How did your board take all this expenditure?
Customer: Not good. The investors are pretty annoyed that I’m spending so much money trying to launch a landing page.