CI Week 1: Discussion Question

Readings: “A Living Language” and “A Rose is a Rose is a” from Design as Art by Bruno Munari.
  • What is more important in design innovation, function, aesthetic, or technology?
  • If the meanings and connotations of different colours, shapes, and forms vary by culture, how do we determine the universal visual language for design?
  • With the rapid expansion of technology and the constant stimuli of billboards, posters, images online, etc, would you say we have become overwhelmed by design? Or can the “average” person even tell what is good design and what is bad?
  • Like the reading has mentioned, we are surrounded by countless visual stimuli. As designers, how do we create design that grabs attention away from distractions such as phones without sacrificing the integrity of it?
  • Munari mentions that “the eye of the beholder is hopelessly muddled, and his first impression, which will determine whether he is interested or not, is vague and indefinite.” What are the factors deciding the “objective rules” of design for precision, when everything is so subjective? 
  • Are designers limited with the use of color and the options available?
  • Munari said “It is true that a badly designed poster will have some effect if the walls are smothered with it, but a good poster would achieve the same results less wastefully by giving more pleasure.” When design is subjective and the world is full of non-designers that don’t think as critically, how can a bad poster be differentiated from a good poster in terms of its design?
  • Murnari stated, “They often weary us with their petulance, their insistence on cramming things we don’t want down our throats, and (what is worse) doing it clumsily.” How can we fix this problem so that better designed and necessary information is properly viewed and doesn’t disappear in the mix of everything?  
  • Munari explained that “We have already made a catalog of stimuli in our minds, and the process goes on without pause.” As a young adult in 2020 to you find this visual saturation negative while making decisions, if so what are those situations where it can be negative? 
  • “Each color has its well-defined meaning. In advertising we use bright brash colors or very refined ones according to our purpose.” Is it possible to look at or appreciate a design without adding any meaning to it?
  • In design, a first impression is often all we have to catch someones attention (a poster, product packaging, etc). Although colors and fonts all have preconceived connotations, are we failures as designers if we can’t alter someone’s first impression towards a color with the addition of elements like text and shape? Or have we already succeeded as designers because colors have preconceived connotations? 
  • With an overwhelming amount of design surrounding us on a daily basis from the sky to our fingertips, is the value of design being lost? And with the birth of a new language on the internet, is the line between good and bad design being blurred? 
  • How do you think someone can successfully translate their ideas for people to understand if they have a different language? Would the idea change? How much of it would change?
  • What is a universal visual language? How do we communicate an idea by using color and shapes? How does the addition of social media platforms change how we visually communicate?