I want to put out content that resonates with our audience and generates a lot of attention and engagement with our brand, because that’s what success looks like in my role(my KPI is engagement across all our social channels) and executing breakout social media campaigns is what helps me advance my career
Has a Problem
Villain
The social media are time-consuming, complicated and messy
I get frustrated by social platforms... it's getting harder and harder to generate engagement and build a social community without relying on advertising
External
I want to manage social media better
I want to increase sales
Internal
I want to have more tidy work-day
I want to get ahead in my career
And meets a guide
Empathy
Planning and publishing
We understand the workflow you go through to create content, and we’re here to automate the busy/admin work so you can focus more of your attention on coming up with and executive creative campaigns
Analyzing
We understand that you want to see how well your campaigns have performed, compare their performance to other campaigns, and easily share those results with key stakeholders across your company
Engaging
We understand that you need help sorting through alllll the comments you’re getting on Instagram. We’re here to surface the most important comments and help you engage with more customers and fans. We’ll help you avoid brand fires and create positive interactions.
Authority
metrics(increased sales by using Buffer, time saved…)
logos
testimonials
case-studies
awards
FB/IG parter status
Who gives them a plan
Process
We could explain the change the customer will notice after using our products(Brand Building Loop) after only 3 steps.(e.g. publish the content > analyze > engage with customers > enjoy your success). We also mention the frequency of using products to show how tidy the work-day will be.
Agreement
No credit card required
Cancel anytime
Not a good fit, no worries! We make it easy to cancel your subscription so you’re never locked in
A character
Has a Problem
And meets a guide
Who gives them a plan
And calls them to action