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​​Brand Questionnaire

​​​👤​ 1) Target audience details

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​​Age:

​​Gender: 

​​Occupations:

​​Locations:

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​​​💡​ 2) From the 12 Brand Archetypes, which three (in order) should your brand espouse to its customers?

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​​​3️⃣​ 3) Who are your three main competitors

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​​​⭐​️ 4) If you had to name one other company that has a similar market to you, and has a brand persona similar to what you’re aiming for, who would it be?

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​​​💎​ 5) If you could own one powerful idea or point of differentiation that would set you apart from all other competitors what would it be? How does this idea connect to your services and your mission?

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​​​📚​ 6) Who (if any) are the key leaders in your industry? (They could be individuals or businesses)

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