Brand & Identity Systems
An overview of recent brand material. Client needs ranged from foundational brand toolkits to consumer product launches to broadcast packaging for US television networks.
IVOX is a data analytics company specializing in fleet and vehicle data collection. When they reached out, they were in the planning phase of launching their first digital consumer product. We refreshed the IVOX brand from the ground up to better position the company as they jump into the consumer market. Simultaneously, we created the identity system for their initial product launch, an app called driverscore®.
An app built for connected car owners that provides an innovative insurance platform offering cheaper insurance based on a user’s safe driving habits. driverscore® is launching late fall 2016. We shaped the brand’s visual expression and web presence around the mobile experience, while keeping the core values of driverscore® intact: approachable, friendly, trustworthy.
ESPN - College Football
The 2014 College football season began with more momentum then ever before, the quest for the first ever indisputable College National Champion had begun. It was the dawn of an exciting new era in American sports – the College Football Playoff was born. We were tasked with developing and implementing a season-long promotional package across all media; tune-in commercials, social media, web, and print.