It is increasingly a challenge these days due to the health of the economy in the United States to be able to afford the things that we have become accustomed to over recent decades. As a parent of four children who grew up in the 1980s and 90s, we were used to times of abundance and an economy that was expanding and growing every year. While the U.S. economy has continued to grow, wages and benefits for most people have shrunk and a full time job just does not seem to earn what it used to.
It has made it even more of a necessity to find bargains and to maximize the buying power of every penny. While most of us are still doing okay and can afford to buy what we need, the amount of disposable income that we have for discretionary purchases is much less. I have found that I tend to buy the store brand of merchandise most of the time, even if it is of slight less quality than the major brand because you can often save nearly 50% over the name brand items while still being able to have merchandise that is nearly as good as the real thing. This is a tendency that I share with lots of people from a variety of income groups and social classes.
This tendency to buy alternative brands has extended to lots of goods and services in the economy. This had spurred a lot of premium brands to offer more economical spin-offs. This issue of consumers actively seeking more economical brands is one of the reasons that Stanley Garland, CEO of Buy4Him4Her.com, founded his import/export start-up on January 1st of 2018.
¨We know that customers are seeking value at a lower cost and we also know that with the rise in prices in consumer goods over the last decade, it is nearly impossible to source locally and domestically and still be competitive. So, that is why about 60% of our goods at Buy4Him4Her.com are imported from Asia and South America. We make a concerted effort to find domestic suppliers that offer a good price and we have a commitment to Made in the USA when the price point is where we can offer the item cheaply to the consumer while making a comfortable markup.”
Garland says that they are planning to transition over the next 3-4 months so that about 85-90% of their business will be sourced locally and domestically. Buy4Him4Her, which is based in South Georgia, serves a nationwide clientele online as well as occassional customers from Canada, UK, Ireland, and Australia. ¨One issue that has caused us to shift focus to domestic sourcing is the shipping times are so much shorter for domestic suppliers. Domestic generally take 5-7 days to arrive to customers while imported goods often takes between 15-19 days depending on the particular shipment. There is also the issue of Chinese New Year in late February that causes an additional 2 week delay from the end of February to the beginning of March. This can be frustrating to customers and we decided that they would not make people wait that long. We will be pre-ordering the essential goods that we know that we will need and the rest we will get from domestic sources so that customers can get what their purchases in a reasonable span of time. ¨
Buy4Him4Her.com carries a variety of goods and gift ideas for men, women, and children. They use surveys and panels of testers to approve merchandise so that they can assure that their clothing, accessories, small gifts, and electronics items are definitely things that people would be more than happy to receive as a gift.