Data can be intimidating for designers. Yet data can also be a superpower that can help them bridge communication with stakeholders to influence product direction. During my time at Grammarly, I helped our data science team make our internal analytics more accessible for people across the company to be self sufficient tracking their experiments and analyze them without having to interact with the complex SQL language.
Before: Product teams spend 4~6 hours/week setting up experiments and compiling data.
Experiment Set Up
Anyone in EPD at Grammarly can easily create an experiment.
A step by step flow broke down the complex set up.
Guidance along the way educated people on industry standards.
Monitor & Analyze
I explore different ways to make data simple to understand from a first glance.
The Impact
In the quarters following this rollout, product teams outside of Growth team started using this tool to test out hypothesis for product improvements, roadmapping conversations and designers experimented running variations for a brand redesign that tested different types and colors.
Experiment Set Up
Monitor & Analyze
The Impact