In general, the first question determines the priority of accounts and the rest of the flow.
Some alerts apply to multiple paths, but should only be shown once per user.
If multiple collaborators are attached to an account, all collaborators should see the flow of alerts unless the intended response is confirmed as completed, even if some collaborators dismiss the alerts. This is intended to mimic the sales strategy of cold emailing every email you can find for a company - we don’t know who the decision makers are until they start making decisions. We should think about a future where we can learn how to prioritize alerts once a decision maker is determined.
Path A
If question 1 =“Within the next week” or“Within the next month”:
A1: Alert to add next event, immediately upon signup, unless q2 includes“Facebook events” * or if q3 includes“Under a contract with a platform like Eventbrite.” **
If question 2 includes:
“Facebook Events” *
Facebook Events, immediately upon signup.
Facebook URL to profile, after additional activity, if not added already.
Share Join page on social media accounts, after additional activity.
“Other social media”
Share Join page on social media accounts, after additional activity.
Add Twitter URL to profile, after additional activity, if not added already.
“Mailing list/email”
Share Join page to email list, after additional activity.
“A website you manage”
Add Withfriends button/link to website, after additional activity.
Add website URL to profile, after additional activity.
“Word of mouth/flyering”
Invite to UX interview/IRL materials beta, after additional activity.
A2: If question 3 includes:
“Under a contract with a platform like Eventbrite” **
Account is low priority for additional alerts & manual attention(i.e. none) until account holder initiates additional activity.
If event is added or additional activity at any time, follow Path A from A1.
“On a ticketing platform, but without a contract”
“Use Withfriends for ticketing instead” messaging, immediately upon signup after higher priority alerts.
“Other online tools(email, plugins, etc.).”
“Use Withfriends for ticketing instead” messaging, immediately upon signup after higher priority alerts.
“Door sales.”
“Use advance ticketing for conversion” messaging, immediately upon signup after higher priority alerts.
Invite to UX interview/IRL materials beta, after additional activity.
Path B
If question 1 =“Within the next 3 months”
Add an event follow-up message 30 days after signup, no further alerts until an event is added or additional activity.
If event is added or additional activity at any time, follow Path A from A1.
Account is low priority for additional alerts & manual attention(i.e. none) until account holder initiates additional activity.
Path C
If question 1 =“More than 3 months”
Add an event follow-up message 90 days after signup, no further alerts until an event is added or additional activity.
If event is added or additional activity, follow Path A from A1.
Account is low priority for additional alerts & manual attention(i.e. none) until account holder initiates additional activity.
UX sequence