Action Plan for Animal Welfare Toolkit

The Action Plan for Animal Welfare (APAW) offers a significant opportunity to create a brighter future for animals both at home and abroad. It provides an overview of our wide-reaching and ambitious reform programme and sets out the Government’s current and future work on animal welfare and conservation. 

It will deliver a programme of activity that centres
around five key themes. These include: 

  1. Animal Sentience 
  1. International and Advocacy 
  1. Farm Animals 
  1. Pets and Sporting Animals
  1. Wild animals 

Below you’ll find all the materials you need to support and promote APAW. You can use these across your social media channels, and via your websites, newsletters and customer communications. 

Help us raise awareness of APAW by:
  • Sharing @DefraGovUK's APAW social media content
  • Use the APAW Giphy’s on Instagram Stories for your own content
  • please search ‘APAW’ or ‘Action for Animals’ in the GIF search tool
 
Many thanks,
The Defra Team

Action Plan for Animal Welfare Fact Sheet: 


Downloading Digital Assets


Link to download all social assets:  https://www.dropbox.com/t/9an5woogUoPdpgBK
Please note that these assets are updated periodically (in line with the latest government guidance). Please make sure you always return to this page and download a new version of the content you want to use each time, rather than storing it on your local drive and reusing. 

Social media assets: 

Explainer video

Suggested post copy: 
Exciting news for animals! 🐶 
@DefraGovUK have launched their Action Plan for Animal Welfare, which will improve the lives of pets, farmed animals and wild animals, both at home and abroad. 
Watch the video to find out more 👇🏼

Individual videos 

These focus on the key themes of the Action Plan for Animal Welfare and can be used across all social channels: