7. 2019 Year-End Giving Campaign

Summary

I coordinated a 5 million dollar campaign for Mariners Church.

In December, Mariners launched its 2019 Year-End Giving Campaign. My role was to showcase the impact our financial aid made on our social and digital channels. Our goals was to inspire our members to continue partnering with us in 2020. 

Challenges & Solutions

As a copywriter, I had no project management experience, but I knew from observing other projects how to run a successful one in 2 steps

Step 1: Get everyone on the same page

To keep track of such a large project with so many stakeholders, I created a coordination doc (next page), shared it with my lead for approval, and then broke up the project into smaller assignments for everyone involved. 

Step 2: Understand our audience segments

By knowing which stats would resonate with the audience, I was able to be really strategic and maximize our engagement per post.

Execution

Samples of the content we released

Content launched on Instagram

Content for the newsletter

Results

Executing these steps allowed me to successfully coordinate the efforts of my peers and seniors across functional areas to launch accurate and inspiring content on multiple channels. Which ultimately contributed to Mariners raising 5 million dollars.