7. 2019 Year-End Giving Campaign

Summary

I coordinated a 5 million dollar campaign for Mariners Church.

In December, Mariners launched its 2019 Year-End Giving Campaign. My role was to showcase the impact our financial aid made on our social and digital channels. Our goals was to inspire our members to continue partnering with us in 2020. 

Execution

I worked with the Comm Director to develop Strategy and Coordination Docs

Samples of the content we released

Content launched on Instagram

Content for the newsletter

Results

Executing these steps allowed me to successfully coordinate the efforts of my peers and seniors across functional areas to launch accurate and inspiring content on multiple channels. Which ultimately contributed to Mariners raising 5 million dollars.