​​Overview - Troy Candy (Nhat’s notes)
​​
​​Intro
  • ​​Introduce team & role & creds
  • ​​Client’s background
​​Troy candy’s own exclusive social media app
​​Project idea
  • ​​1 sentence
  • ​​Why will users like/love this?
  • ​​Problems/opportunities?
  • ​​Summarise key features
  • ​​Summarise key user stories/needs
​​Fake accounts on social media
​​Content not approproate for social media
​​Community building
​​Money
​​
​​Problems
  • ​​functionality requirements
  • ​​fake accounts
  • ​​content banned on other social media
  • ​​deadlines
​​
​​Solutions
  • ​​#2 content - exclusive, photos, videos, liking/commenting/reactions/custom emojis?
  • ​​#3 ecommerce/shop - wishlist, exclusive merch, if member
  • ​​swipe clothes (cotton on - mobile app)
  • ​​events feed - future dates
  • ​​car meets, parties, promo opportunities
  • ​​upcoming
  • ​​#1 competitions/giveaways
  • ​​Notifications - push, sms, email, 
  • ​​Free access for collaborators
  • ​​Invite people - livestream, 
  • ​​T & Cs
  • ​​Adult content / restriction / 18+ members
  • ​​Extra: music - pre released, private, exclusive access, directly from the app, playlists as well
  • ​​group/community chat
  • ​​e.g reddit threads
  • ​​livechat
  • ​​2 way chat, with fans
  • ​​e.g. twitch
  • ​​Extra: live streaming - comment and interact, pin comments, q & a
  • ​​Extra ideas
  • ​​retention - lose stuff, digital IP?
  • ​​retention - 6 month anniversary gift
  • ​​engagement - badges for engagement, gamification
  • ​​tiers for membership?
  • ​​free & paid
  • ​​
​​Target audience/Users
  • ​​early adopters
  • ​​context of usage
  • ​​larger market
​​75% australians
​​95% mobile
​​75% male / 25% female
​​60% 18-25
​​interests: cars, parties, both, entrepreneurial/brand building
​​Branding
  • ​​current digital experiences/digital app influences you like?
  • ​​apps you like?
​​brand guidelines
​​logo
​​