​​2. Voice Guide

​​Use sentence case when writing:

  • ​​Text-boxes
  • ​​Yes: Address line 1, Account number
  • ​​No: ADDRESS LINE 1, ACCOUNT NUMBER
  • ​​Titles, Phrases, Headers
  • ​​Yes: Please enter your password
  • ​​No: Please Enter Your Password
  • ​​Body copy
  • ​​Yes: We’ve sent you a confirmation to verify your email
  • ​​No: We Sent You an Confirmation to Verify Your Email
  • ​​Buttons
  • ​​Yes: Create account
  • ​​No: Create Account, CREATE ACCOUNT

​​Use title case when writing:

  • ​​Features unique to Pronto
  • ​​Yes: Web Form, Giving Statement
  • ​​No: Web form, Giving statement
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​​Product Principle 1:
  • ​​Abundant/Not limiting 
  • ​​(More for marketing copy rather than UX copy
​​Product Principle 2:
  • ​​Straightforward
  • ​​Transparent
​​Product Principle 3:
  • ​​Empowering
​​Concepts
​​When referring to 
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​​Vocabulary
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​​User-facing copy refers to the people give (typically called donors) as “Members” of an organization
​​Verbosity
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​​Grammar
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​​Punctuation
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​​Capitalization
​​N/A
​​N/A
​​See top
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​​[Go to next page: UX Copy]
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