​​##. Page Strategy Template
​​Links
​​​🎨​ Design
​​​✏️​ Worksheet

​​Key Audiences

​​We know all types of users will visit any given page, but who should we be focused on as we’re writing? Who is this page for? What do they want?
​​
​​For example …
  • ​​People who have never heard of your product
  • ​​People coming from search
  • ​​They want to know if the product does what they need
​​

​​Page Goal

​​Big picture, what are we trying to accomplish on this page? 
​​
  1. ​​Explain key product features
  1. ​​Help customers see if we’re the right fit
  1. ​​Move user to next step in customer journey
  • ​​i.e. - Get users to sign up or learn More 
​​

​​Next Steps

​​What are the key actions we want users to take on this page, or where do we want to direct them next?
​​ 
​​ For example …
  1. ​​Sign up for a demo
  1. ​​Enter their email to get product updates
  1. ​​Go to product detail to learn more
​​

​​Messaging 

​​Headlines, quotes and copy that could appear on this page (the more the better!). Any guidance you might have on how to write for this page.
​​
  • ​​
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​​Content Elements 

​​Blocks of content that appear on this page.
​​
​​For example …
  • ​​Intro message: Speak to consumer need
  • ​​Sign up form (mini?)
  • ​​Key product features for end users
  • ​​Feature 1
  • ​​Feature 2
  • ​​Feature 3
  • ​​Learn more →
  • ​​Key product features for admins
  • ​​Feature 1
  • ​​Feature 2
  • ​​Feature 3
  • ​​Learn more →
  • ​​Sign up form