##. Page Strategy Template
🎨 Design
✏️ Worksheet

Key Audiences

We know all types of users will visit any given page, but who should we be focused on as we’re writing? Who is this page for? What do they want?

For example …
  • People who have never heard of your product
  • People coming from search
  • They want to know if the product does what they need

Page Goal

Big picture, what are we trying to accomplish on this page? 

  1. Explain key product features
  1. Help customers see if we’re the right fit
  1. Move user to next step in customer journey
  • i.e. - Get users to sign up or learn More 

Next Steps

What are the key actions we want users to take on this page, or where do we want to direct them next?
 For example …
  1. Sign up for a demo
  1. Enter their email to get product updates
  1. Go to product detail to learn more


Headlines, quotes and copy that could appear on this page (the more the better!). Any guidance you might have on how to write for this page.

Content Elements 

Blocks of content that appear on this page.

For example …
  • Intro message: Speak to consumer need
  • Sign up form (mini?)
  • Key product features for end users
  • Feature 1
  • Feature 2
  • Feature 3
  • Learn more →
  • Key product features for admins
  • Feature 1
  • Feature 2
  • Feature 3
  • Learn more →
  • Sign up form